Marketing - Casto Communications - Florida, South Carolina https://c2communications.net/category/marketing/ Marketing, Public Relations, Branding, Website Design Tue, 21 Apr 2020 05:17:10 +0000 en hourly 1 How Can I Build Momentum for My Website During COVID-19? https://c2communications.net/build-momentum-website-during-covid/ Tue, 21 Apr 2020 05:17:10 +0000 https://c2communications.net/?p=2756 Many companies are either closed or operating with reduced services due to COVID-19.  As a result, some business owners are wondering if investing in organic search engine optimization (SEO) during this time is wise.  If you find yourself asking this question, here are some thoughts to consider. Organic Rankings are Still the Gold Standard While search engine results pages display ...

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Many companies are either closed or operating with reduced services due to COVID-19.  As a result, some business owners are wondering if investing in organic search engine optimization (SEO) during this time is wise.  If you find yourself asking this question, here are some thoughts to consider.

Organic Rankings are Still the Gold Standard

While search engine results pages display both ads and organic listings, ranking well organically for relevant search terms is still the gold standard. Ranking well for relevant search terms also has some indirect advantages. For instance, although organic SEO and Google Ads are completely separate entities, when your website ranks well organically for a keyword, you will likely be assigned a higher quality score for that keyword by Google, thus decreasing the pay-per-click amount you pay if you are running Google Ads.

Pausing Ongoing SEO Efforts Can Result in a Loss of Momentum and Rankings

Good search engine rankings take time to achieve and ongoing work to maintain. If you are subscribing to our ongoing SEO services and suddenly stop, then there is good chance that your website rankings will drop.  Not only do you lose the momentum you’ve gained, but you open doors for your competitors.

If Your Competitors Cut Back, the Door Opens Wider for You

If your competitors choose to decrease or eliminate their ongoing SEO efforts, even temporarily, the door opens wider for you.  Let’s say a competitor who has a larger website than you and spends more on monthly SEO suddenly stops SEO.  If you continue your SEO and/or increase your SEO efforts, you now have a better chance of your website being viewed by Google as more relevant and you very well could see a spike in rankings.  If this happens, your competitor will have more ground to make up when they do resume their SEO efforts.

If you have never subscribed to our ongoing SEO services, now is an excellent time to start.  If you are already an ongoing SEO client, now may be the opportune time to intensify these efforts. Let’s talk about where you are, your goals and how we can help!

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Mobile-First Indexing on Google https://c2communications.net/mobile-first-indexing-on-google/ Wed, 18 Jul 2018 14:11:17 +0000 https://c2communications.net/?p=2024 Mobile-first indexing is well underway at Google.  Since mobile has become a more widely used platform to perform searches, Google will now utilize the mobile version of the website when it indexes and ranks pages.  As a result, we expect to see search engine rankings drop for websites that are not well optimized for mobile. What does this mean for ...

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Mobile-first indexing is well underway at Google.  Since mobile has become a more widely used platform to perform searches, Google will now utilize the mobile version of the website when it indexes and ranks pages.  As a result, we expect to see search engine rankings drop for websites that are not well optimized for mobile.

What does this mean for your website?

  1. If we developed a responsive website for you within the last five years AND you have been subscribing to Ongoing Support (which includes version, theme and plug-in updates), then your website is already optimized for mobile.
  2. If your website is more than five years old OR you have not been subscribing to Ongoing Support, please contact us for a complimentary mobile review.
  3. If we did not build your website, please contact us for a complimentary mobile review.

Google evaluates all desktop and mobile content to determine mobile friendliness.  We have and will continue to place great importance on the mobile User Experience (UX) as it significantly affects the indexing and ranking of websites.

Sometimes when we develop a responsive website, a client will ask us to organize content and/or navigation in a way that adversely affects the responsiveness of their site.  When such a request is made, we do inform the client of the negative impact their suggestion(s) may have on the mobile optimization of their website. Please keep in mind that since Google has implemented mobile-first indexing, it will be now be crucial for websites to deliver an optimal mobile UX.

Have questions or would like a complimentary mobile review of your website?  Send us an e-mail.  We’re here to help!

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2018 Facebook News Feed Changes: What Does This Mean for Your Business? https://c2communications.net/facebook-news-feed-changes/ Sat, 27 Jan 2018 20:23:02 +0000 http://c2communications.net/?p=840 As you probably have already heard, Facebook is making significant changes to how news is delivered to your news feed.  What is this change and what does it mean for your business? In a nutshell, people who “Like” your page will see less of your organic Facebook posts in their news feeds.  Facebook feels people in general desire to be ...

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As you probably have already heard, Facebook is making significant changes to how news is delivered to your news feed.  What is this change and what does it mean for your business?

In a nutshell, people who “Like” your page will see less of your organic Facebook posts in their news feeds.  Facebook feels people in general desire to be more “social”.  Therefore, content from your “Friends” will be prioritized over posts from “Brands” or “Pages” you like.

While this move has some businesses panicking, we are not as concerned for our clients as we have always recommended that Social Media be a complement to an overall marketing strategy and not a replacement.  This move, however, will significantly affect companies who rely primarily on Social Media as a primary marketing strategy.

If you have retained us to work with you on a regular basis, you can consider yourself in good shape and here is why:

  1. Your website is your company’s online storefront. If we are managing the ongoing search engine optimization (SEO) of your website, your Social Media posts are designed to give you short lived boosts for SEO.  The 2018 changes in how Facebook delivers news to your news feed will not affect this.
  2. Many of our clients run Facebook Ads. We take a strategic approach when designing and managing your Facebook ads campaigns.  The new changes will NOT affect how Facebook Ads are delivered.
  3. If you’ve followed our advice, you are not using Social Media as your primary marketing strategy. Therefore, having your organic Facebook posts delivered less often will have minimal – if any – adverse effect on your overall marketing strategy.

Many clients have asked if they should still post on their business Facebook page. The answer is, “YES”!  Remember, this change will not affect what people see if they visit your page directly.  And, your posts will still be delivered, just not as often.

The biggest advantage to using Facebook for your business is the SEO benefit and Facebook Ads, which offer an affordable and targeted option to get your message out to potential customers.

If you are not already working with us on ongoing SEO for your website or Facebook ads, please give us a call. Both are becoming more and more important, especially since this latest change with Facebook.  Let’s set up a free telephone consultation to discuss how we can help you achieve your online goals in 2018!

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Google Analytics Language Codes https://c2communications.net/google-analytics-language-codes/ Tue, 06 Sep 2016 22:32:38 +0000 http://c2communications.net/?p=735 Here’s a reference for the language codes you will find in your Google Analytics reports: af Afrikaans sq Albanian ar-sa Arabic (Saudi Arabia) ar-iq Arabic (Iraq) ar-eg Arabic (Egypt) ar-ly Arabic (Libya) ar-dz Arabic (Algeria) ar-ma Arabic (Morocco) ar-tn Arabic (Tunisia) ar-om Arabic (Oman) ar-ye Arabic (Yemen) ar-sy Arabic (Syria) ar-jo Arabic (Jordan) ar-lb Arabic (Lebanon) ar-kw Arabic (Kuwait) ar-ae ...

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Here’s a reference for the language codes you will find in your Google Analytics reports:

af Afrikaans sq Albanian
ar-sa Arabic (Saudi Arabia) ar-iq Arabic (Iraq)
ar-eg Arabic (Egypt) ar-ly Arabic (Libya)
ar-dz Arabic (Algeria) ar-ma Arabic (Morocco)
ar-tn Arabic (Tunisia) ar-om Arabic (Oman)
ar-ye Arabic (Yemen) ar-sy Arabic (Syria)
ar-jo Arabic (Jordan) ar-lb Arabic (Lebanon)
ar-kw Arabic (Kuwait) ar-ae Arabic (U.A.E.)
ar-bh Arabic (Bahrain) ar-qa Arabic (Qatar)
eu Basque bg Bulgarian
be Belarusian ca Catalan
zh-tw Chinese (Taiwan) zh-cn Chinese (PRC)
zh-hk Chinese (Hong Kong SAR) zh-sg Chinese (Singapore)
hr Croatian cs Czech
da Danish nl Dutch (Standard)
nl-be Dutch (Belgium) en English
en-us English (United States) en-gb English (United Kingdom)
en-au English (Australia) en-ca English (Canada)
en-nz English (New Zealand) en-ie English (Ireland)
en-za English (South Africa) en-jm English (Jamaica)
en English (Caribbean) en-bz English (Belize)
en-tt English (Trinidad) et Estonian
fo Faeroese fa Farsi
fi Finnish fr French (Standard)
fr-be French (Belgium) fr-ca French (Canada)
fr-ch French (Switzerland) fr-lu French (Luxembourg)
gd Gaelic (Scotland) ga Irish
de German (Standard) de-ch German (Switzerland)
de-at German (Austria) de-lu German (Luxembourg)
de-li German (Liechtenstein) el Greek
he Hebrew hi Hindi
hu Hungarian is Icelandic
id Indonesian it Italian (Standard)
it-ch Italian (Switzerland) ja Japanese
ko Korean ko Korean (Johab)
lv Latvian lt Lithuanian
mk Macedonian (FYROM) ms Malaysian
mt Maltese no Norwegian (Bokmal)
no Norwegian (Nynorsk) pl Polish
pt-br Portuguese (Brazil) pt Portuguese (Portugal)
rm Rhaeto-Romanic ro Romanian
ro-mo Romanian (Republic of Moldova) ru Russian
ru-mo Russian (Republic of Moldova) sz Sami (Lappish)
sr Serbian (Cyrillic) sr Serbian (Latin)
sk Slovak sl Slovenian
sb Sorbian es Spanish (Spain)
es-mx Spanish (Mexico) es-gt Spanish (Guatemala)
es-cr Spanish (Costa Rica) es-pa Spanish (Panama)
es-do Spanish (Dominican Republic) es-ve Spanish (Venezuela)
es-co Spanish (Colombia) es-pe Spanish (Peru)
es-ar Spanish (Argentina) es-ec Spanish (Ecuador)
es-cl Spanish (Chile) es-uy Spanish (Uruguay)
es-py Spanish (Paraguay) es-bo Spanish (Bolivia)
es-sv Spanish (El Salvador) es-hn Spanish (Honduras)
es-ni Spanish (Nicaragua) es-pr Spanish (Puerto Rico)
sx Sutu sv Swedish
sv-fi Swedish (Finland) th Thai
ts Tsonga tn Tswana
tr Turkish uk Ukrainian
ur Urdu ve Venda
vi Vietnamese xh Xhosa
ji Yiddish zu Zulu

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How do I create a successful social media campaign? https://c2communications.net/create-successful-social-media-campaign/ Thu, 19 May 2016 16:20:50 +0000 http://c2communications.net/?p=716 Put yourself in the shoes of your customers.  What appeals to you?  What compels you to act?  Peer to peer impressions have more influence now than ever before.  A friend recommending a restaurant, product, service, etc. can have more impact than a paid advertisement.  Think about the types of posts, information, etc. that not only appeals to your customers, but ...

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Put yourself in the shoes of your customers.  What appeals to you?  What compels you to act?  Peer to peer impressions have more influence now than ever before.  A friend recommending a restaurant, product, service, etc. can have more impact than a paid advertisement.  Think about the types of posts, information, etc. that not only appeals to your customers, but they will also want to share.

The ALS Association’s “Ice Bucket Challenge” was one of the most successful social media campaigns to date.  It incorporated entertaining videos of people challenging people they know to support a worthy cause.  The challenge went viral and spread like wildfire. As a result, the ALS Association not only raised a ton of money for their cause, but they spread awareness of the disease and their mission throughout the United States and beyond.

Social media was meant to be “social.”  Direct selling of your product and/or service through social media is not as effective as offering something of value to your customers.  Consider these ideas when developing a social medial campaign for your business:

  1. Helpful tips people will want to share
    (i.e. a pest control service may want to post tips on reducing mosquitos      around your home, etc.)
  2. Entertaining videos – people love to share humor so come up with a video or series of funny, short videos that demonstrate the value of your product.
  3. Contests
    (i.e. send us a 30 second video showing why you love our product; we will post and people will have an opportunity to select their top three favorites;      winners will receive a prize, etc.)
  4. Live streams – Facebook Live is an example of a platform where you can transmit live video streams. Consider broadcasting “live” content that is entertaining and informative.  This new feature of Facebook –  introduced in April 2016 – is gaining in popularity.   Learn more here:  https://live.fb.com/

You don’t have to be a million-dollar company to create catchy a social media campaign that reaches millions of people.  It just takes one good idea to go viral.

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Goodwin Company in the news again! https://c2communications.net/goodwin-company-in-the-news-again/ Fri, 25 Jul 2014 15:43:20 +0000 http://c2communications.net/?p=409 Special thanks to Carla Vianna for her article in the Gainesville Sun: http://www.gainesville.com/article/20140724/ARTICLES/140729763?tc=cr

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Goodwin CompanySpecial thanks to Carla Vianna for her article in the Gainesville Sun:

http://www.gainesville.com/article/20140724/ARTICLES/140729763?tc=cr

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Website Launched for Faithfully Guided https://c2communications.net/website-launched-for-faithfully-guided/ Tue, 15 Oct 2013 20:59:21 +0000 http://c2communications.net/?p=340 Casto Communications recently launched faithfullyguided.com. Faithfully Guided is located in Ocala, Florida and provides pastoral counseling for individuals and families.  They also conduct community and corporate training covering topics such as bullying prevention, anger management and workplace communication.  If you live or work in the Ocala area, we encourage you to check them out. They are a non-profit and are ...

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Casto Communications recently launched faithfullyguided.com. Faithfully Guided is located in Ocala, Florida and provides pastoral counseling for individuals and families.  They also conduct community and corporate training covering topics such as bullying prevention, anger management and workplace communication.  If you live or work in the Ocala area, we encourage you to check them out. They are a non-profit and are always seeking volunteers, support and partnership opportunities as well.

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Goodwin Company’s Latest Video https://c2communications.net/goodwin-companys-latest-video/ Tue, 15 Oct 2013 20:54:26 +0000 http://c2communications.net/?p=338 Have you seen Goodwin Company’s latest video?  If not, be sure to check it out.  Special thanks to Russ Morash, This Old House and The New Yankee Workshop, for talking about his Goodwin floor.  We had fun working with Russ on this project!  We hope you enjoy this brief but informative video.  

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Have you seen Goodwin Company’s latest video?  If not, be sure to check it out.  Special thanks to Russ Morash, This Old House and The New Yankee Workshop, for talking about his Goodwin floor.  We had fun working with Russ on this project!  We hope you enjoy this brief but informative video.

 

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MuralsXpress Launches New Website https://c2communications.net/muralsxpress-launches-new-website/ Tue, 15 Oct 2013 18:59:13 +0000 http://c2communications.net/?p=330 We were excited to launch a new website for MuralsXpress.  The company produces customized and handcrafted tile, glass and ceramic murals for both home and office. Choose from a vast selection of artwork. They also work with your own high-resolution photographs Wedding, family, children, pet and landscape photos are particularly popular. Owner Candy Melton is committed to providing personalized services, ...

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We were excited to launch a new website for MuralsXpress.  The company produces customized and handcrafted tile, glass and ceramic murals for both home and office. Choose from a vast selection of artwork. They also work with your own high-resolution photographs Wedding, family, children, pet and landscape photos are particularly popular. Owner Candy Melton is committed to providing personalized services, going above and beyond to ensure customer satisfaction. We invite you to visit muralsxpress.com.

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Cypress Gardens Halloween in the Swamp https://c2communications.net/cypress-gardens-halloween-in-the-swamp/ Tue, 15 Oct 2013 14:03:03 +0000 http://c2communications.net/?p=322 Live in the South Carolina Lowcountry? If so, you won’t want to miss Cypress Gardens Halloween in the Swamp – October 17th, 18th and 19th from 7:30pm-10:30pm. General admission includes activities for the entire family. Younger children enjoy less-spooky offerings including music, campfire, marshmallow roasts, storytelling, jump castle and a lighted pumpkin trail. The more daring Halloween enthusiasts may choose ...

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00168Live in the South Carolina Lowcountry? If so, you won’t want to miss Cypress Gardens Halloween in the Swamp – October 17th, 18th and 19th from 7:30pm-10:30pm. General admission includes activities for the entire family. Younger children enjoy less-spooky offerings including music, campfire, marshmallow roasts, storytelling, jump castle and a lighted pumpkin trail. The more daring Halloween enthusiasts may choose to embark on The Haunted Swamp Experience. This terrifying adventure takes “victims” on spine-chilling, ghostly boat ride through the swamp, then drops them off on a haunted walking trail through the woods.

Tickets for the Haunted Swamp Experience include a haunted swamp boat ride and walking trail and must be purchased in advance. Call (843) 553-0515 or visit www.cypressgardens.info. If you are looking for something fun and unique, this is one of our favorite fall events. Check out the latest radio commercial we worked on with Mix 95.9 to help promote the event. Our friends at 95SX are promoting it as well. Special thanks to both Mix 95.9 and 95SX for spreading the word!

Listen to Radio Commercial

Listen to Radio Commercial

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