Strategic Marketing Plan Development
While marketing is the engine driving your business, a marketing plan is the road map guiding your business. Think of the marketing plan as the “GPS” unit for your company – a necessary tool carefully outlining detailed, “turn-by–turn” directions to help you reach your desired destination. We help maximize your reach by developing the most cost effective and comprehensive customized plan for your market.
Media Planning & Buying
An effective and targeted media plan becomes a crucial component of a successful marketing program. We work hard to ensure your advertising dollars help your company’s message reach your target audience, while negotiating the best available rates and additional value-added services.
Branding, Logo Design, Marketing Materials & Advertisements
It is imperative for a company’s logo, marketing materials and advertisements to be slick and eye-catching. Our expert marketing consultants and design team develops customized concepts for companies to ensure logos, collateral materials (brochures, direct mail postcards, newsletters, catalogs, etc) and print advertisements not only stand out, but catch the attention of potential customers.
Event Planning and Event Promotions
From grand openings, ribbon cuttings and customer appreciation outings to conferences and sporting events, we handle it all! Our seasoned team of professionals direct and deliver any size and type of special event. Whether you need us for pre-planning, on-site management, publicity or post-event follow-up, our event experts go above and beyond to deliver quality results.
Gina R. Smith specializes in helping small businesses and agencies become more profitable through strategic planning, marketing, media relations and resource development.