How Can I Build Momentum for My Website During COVID-19?
Many companies are either closed or operating with reduced services due to COVID-19. As a result, some business owners are wondering if investing in organic search engine optimization (SEO) during this time is wise. If you find yourself asking this question, here are some thoughts …
Read MoreHelp! I Think My Website Has Malware
Many people think only websites that collect personal information are vulnerable to malware. In reality, any website can fall victim. Malware – short for malicious software – can cause numerous issues. Sometimes it generates links and advertisements on your website. However, in worst cases, cybercriminals …
Read MoreAdobe Business Catalyst End of Life Announcement
If your company’s website is built in Adobe Business Catalyst, you are probably in the process of deciding what to do now that Adobe has officially issued an “End of Life” announcement. First, don’t panic. Second, know that you do have options! Although none …
Read MoreShould I Build My Website Myself or Hire a Professional?
There is much more that goes into developing a website than most people realize. If you have the knowledge required to build a website yourself then you may want to give it a shot. However, time is money and it does take significant time to …
Read MoreEvolution of a Brandmark: Fairfield County Library
We were proud to have had the opportunity to work with the Fairfield County, South Carolina library system to create their new logo/brandmark and website. They came to us with a unique idea that we were excited to bring to life! The first rule of …
Read MoreWhy Should I Hire a Professional Graphic Designer?
One of the most common mistakes new businesses make is cutting corners on their identity. Often times, when we are engaged by a client for marketing services (i.e. collateral materials, website development, etc.) and when we review their assets, we find issues with their logo …
Read MoreMobile-First Indexing on Google
Mobile-first indexing is well underway at Google. Since mobile has become a more widely used platform to perform searches, Google will now utilize the mobile version of the website when it indexes and ranks pages. As a result, we expect to see search engine rankings …
Read MoreDoes My Website Need a Secure Sockets Layer (SSL) Certificate?
An SSL certificate creates an encrypted connection designed to protect sensitive information. You know you are on a website that has an SSL certificate when you see https:// in the URL bar. We always recommend SSL certificates for websites that process financial transactions or collect …
Read More2018 Facebook News Feed Changes: What Does This Mean for Your Business?
As you probably have already heard, Facebook is making significant changes to how news is delivered to your news feed. What is this change and what does it mean for your business? In a nutshell, people who “Like” your page will see less of your …
Read MoreLinkedIn Personal Profile Tips
Optimizing your Social Media accounts is a good practice for both your personal brand and your business. Below are some tips on optimizing your personal LinkedIn profile. These tips are current as of 8/30/17 and are subject to change at any time. LinkedIn adds new …
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Gina R. Smith specializes in helping small businesses and agencies become more profitable through strategic planning, marketing, media relations and resource development.