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Managing all of your marketing and communications needs.

  • malware

    Help! I Think My Website Has Malware

    Many people think only websites that collect personal information are vulnerable to malware.  In reality, any website can fall victim.  Malware – short for malicious software – can cause numerous issues.  Sometimes it generates links and advertisements on your website. However, in worst cases, cybercriminals …

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  • migration service

    Adobe Business Catalyst End of Life Announcement

      If your company’s website is built in Adobe Business Catalyst, you are probably in the process of deciding what to do now that Adobe has officially issued an “End of Life” announcement. First, don’t panic. Second, know that you do have options! Although none …

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  • professional website

    Should I Build My Website Myself or Hire a Professional?

    There is much more that goes into developing a website than most people realize.  If you have the knowledge required to build a website yourself then you may want to give it a shot.  However, time is money and it does take significant time to …

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  • fairfield county library

    Evolution of a Brandmark: Fairfield County Library

    We were proud to have had the opportunity to work with the Fairfield County, South Carolina library system to create their new logo/brandmark and website.  They came to us with a unique idea that we were excited to bring to life! The first rule of …

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  • professional graphic designer

    Why Should I Hire a Professional Graphic Designer?

    One of the most common mistakes new businesses make is cutting corners on their identity.  Often times, when we are engaged by a client for marketing services (i.e. collateral materials, website development, etc.) and when we review their assets, we find issues with their logo …

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  • Mobile-First Indexing on Google

    Mobile-First Indexing on Google

    Mobile-first indexing is well underway at Google.  Since mobile has become a more widely used platform to perform searches, Google will now utilize the mobile version of the website when it indexes and ranks pages.  As a result, we expect to see search engine rankings …

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  • SSL Certificate

    Does My Website Need a Secure Sockets Layer (SSL) Certificate?

    An SSL certificate creates an encrypted connection designed to protect sensitive information.  You know you are on a website that has an SSL certificate when you see https:// in the URL bar. We always recommend SSL certificates for websites that process financial transactions or collect …

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  • 2018 Facebook News Feed Changes: What Does This Mean for Your Business?

    2018 Facebook News Feed Changes: What Does This Mean for Your Business?

    As you probably have already heard, Facebook is making significant changes to how news is delivered to your news feed.  What is this change and what does it mean for your business? In a nutshell, people who “Like” your page will see less of your …

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  • Linkedin

    LinkedIn Personal Profile Tips

    Optimizing your Social Media accounts is a good practice for both your personal brand and your business.  Below are some tips on optimizing your personal LinkedIn profile.  These tips are current as of 8/30/17 and are subject to change at any time.  LinkedIn adds new …

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  • Casto Communications Selected to Present at the 36th Annual America’s SBDC Conference

    Casto Communications Selected to Present at the 36th Annual America’s SBDC Conference

    Casto Communications is excited to be presenting at the 36th Annual America’s SBDC Conference in Orlando, Florida.  Gina Smith and Sandy Meier will be teaming up with Stacey Pierce, Marketing and Communications Officer at the Florida SBDC at the University of South Florida, to present, …

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