Evolution of a Brandmark: Fairfield County Library
We were proud to have had the opportunity to work with the Fairfield County, South Carolina library system to create their new logo/brandmark and website. They came to us with a unique idea that we were excited to bring to life! The first rule of …
Read MoreWhy Should I Hire a Professional Graphic Designer?
One of the most common mistakes new businesses make is cutting corners on their identity. Often times, when we are engaged by a client for marketing services (i.e. collateral materials, website development, etc.) and when we review their assets, we find issues with their logo …
Read MoreMobile-First Indexing on Google
Mobile-first indexing is well underway at Google. Since mobile has become a more widely used platform to perform searches, Google will now utilize the mobile version of the website when it indexes and ranks pages. As a result, we expect to see search engine rankings …
Read MoreDoes My Website Need a Secure Sockets Layer (SSL) Certificate?
An SSL certificate creates an encrypted connection designed to protect sensitive information. You know you are on a website that has an SSL certificate when you see https:// in the URL bar. We always recommend SSL certificates for websites that process financial transactions or collect …
Read More2018 Facebook News Feed Changes: What Does This Mean for Your Business?
As you probably have already heard, Facebook is making significant changes to how news is delivered to your news feed. What is this change and what does it mean for your business? In a nutshell, people who “Like” your page will see less of your …
Read MoreLinkedIn Personal Profile Tips
Optimizing your Social Media accounts is a good practice for both your personal brand and your business. Below are some tips on optimizing your personal LinkedIn profile. These tips are current as of 8/30/17 and are subject to change at any time. LinkedIn adds new …
Read MoreCasto Communications Selected to Present at the 36th Annual America’s SBDC Conference
Casto Communications is excited to be presenting at the 36th Annual America’s SBDC Conference in Orlando, Florida. Gina Smith and Sandy Meier will be teaming up with Stacey Pierce, Marketing and Communications Officer at the Florida SBDC at the University of South Florida, to present, …
Read MoreGoogle Analytics Language Codes
Here’s a reference for the language codes you will find in your Google Analytics reports: af Afrikaans sq Albanian ar-sa Arabic (Saudi Arabia) ar-iq Arabic (Iraq) ar-eg Arabic (Egypt) ar-ly Arabic (Libya) ar-dz Arabic (Algeria) ar-ma Arabic (Morocco) ar-tn Arabic (Tunisia) ar-om Arabic (Oman) ar-ye …
Read MoreHow do I create a successful social media campaign?
Put yourself in the shoes of your customers. What appeals to you? What compels you to act? Peer to peer impressions have more influence now than ever before. A friend recommending a restaurant, product, service, etc. can have more impact than a paid advertisement. Think …
Read MoreThe “Keep it Local” Mobile App and Card Launches a New Website
The “Keep it Local” Card is pleased to announce the launch of their new website at www.thekeepitlocalcard.com This new website, with its responsive design and clean modern look, better meets the needs of the rapidly growing number of consumers using smartphones, tablets, iPads, and other …
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Gina R. Smith specializes in helping small businesses and agencies become more profitable through strategic planning, marketing, media relations and resource development.