Strategic Marketing Plan Development
While marketing is the engine driving your business, a marketing plan is the road map guiding your business. Think of the marketing plan as the “GPS” unit for your company – a necessary tool carefully outlining detailed, “turn-by–turn” directions to help you reach your desired destination. We help maximize your reach by developing the most cost effective and comprehensive customized plan for your market.
Media Planning & Buying
An effective and targeted media plan becomes a crucial component of a successful marketing program. We work hard to ensure your advertising dollars help your company’s message reach your target audience, while negotiating the best available rates and additional value-added services.
Community Involvement & Partnerships
Giving back to the community in which you live or work has become so important in today’s society. It is our opinion that every company should find some way to become involved with their community. Our consultants are experts in researching and developing mutually beneficial community relationships and partnerships. Supporting an organization, such as a non-profit, not only helps bring a diverse group of people together for a common purpose, but also fosters positive community relationships and boosts the image of the company involved.
Gina R. Smith specializes in helping small businesses and agencies become more profitable through strategic planning, marketing, media relations and resource development.