Category Archive for: ‘Marketing’

  • organic search engine optimization

    How Can I Build Momentum for My Website During COVID-19?

    Many companies are either closed or operating with reduced services due to COVID-19.  As a result, some business owners are wondering if investing in organic search engine optimization (SEO) during this time is wise.  If you find yourself asking this question, here are some thoughts …

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  • Mobile-First Indexing on Google

    Mobile-First Indexing on Google

    Mobile-first indexing is well underway at Google.  Since mobile has become a more widely used platform to perform searches, Google will now utilize the mobile version of the website when it indexes and ranks pages.  As a result, we expect to see search engine rankings …

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  • 2018 Facebook News Feed Changes: What Does This Mean for Your Business?

    2018 Facebook News Feed Changes: What Does This Mean for Your Business?

    As you probably have already heard, Facebook is making significant changes to how news is delivered to your news feed.  What is this change and what does it mean for your business? In a nutshell, people who “Like” your page will see less of your …

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  • Google Analytics Language Codes

    Google Analytics Language Codes

    Here’s a reference for the language codes you will find in your Google Analytics reports: af Afrikaans sq Albanian ar-sa Arabic (Saudi Arabia) ar-iq Arabic (Iraq) ar-eg Arabic (Egypt) ar-ly Arabic (Libya) ar-dz Arabic (Algeria) ar-ma Arabic (Morocco) ar-tn Arabic (Tunisia) ar-om Arabic (Oman) ar-ye …

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  • social media

    How do I create a successful social media campaign?

    Put yourself in the shoes of your customers.  What appeals to you?  What compels you to act?  Peer to peer impressions have more influence now than ever before.  A friend recommending a restaurant, product, service, etc. can have more impact than a paid advertisement.  Think …

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  • Goodwin

    Goodwin Company in the news again!

    Special thanks to Carla Vianna for her article in the Gainesville Sun:

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  • Web Design

    Website Launched for Faithfully Guided

    Casto Communications recently launched Faithfully Guided is located in Ocala, Florida and provides pastoral counseling for individuals and families.  They also conduct community and corporate training covering topics such as bullying prevention, anger management and workplace communication.  If you live or work in the …

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  • Joe Daning

    Goodwin Company’s Latest Video

    Have you seen Goodwin Company’s latest video?  If not, be sure to check it out.  Special thanks to Russ Morash, This Old House and The New Yankee Workshop, for talking about his Goodwin floor.  We had fun working with Russ on this project!  We hope …

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  • Web Design

    MuralsXpress Launches New Website

    We were excited to launch a new website for MuralsXpress.  The company produces customized and handcrafted tile, glass and ceramic murals for both home and office. Choose from a vast selection of artwork. They also work with your own high-resolution photographs Wedding, family, children, pet …

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  • Cypress Gardens

    Cypress Gardens Halloween in the Swamp

    Live in the South Carolina Lowcountry? If so, you won’t want to miss Cypress Gardens Halloween in the Swamp – October 17th, 18th and 19th from 7:30pm-10:30pm. General admission includes activities for the entire family. Younger children enjoy less-spooky offerings including music, campfire, marshmallow roasts, …

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