How do I create a successful social media campaign?
Put yourself in the shoes of your customers. What appeals to you? What compels you to act? Peer to peer impressions have more influence now than ever before. A friend recommending a restaurant, product, service, etc. can have more impact than a paid advertisement. Think about the types of posts, information, etc. that not only appeals to your customers, but they will also want to share.
The ALS Association’s “Ice Bucket Challenge” was one of the most successful social media campaigns to date. It incorporated entertaining videos of people challenging people they know to support a worthy cause. The challenge went viral and spread like wildfire. As a result, the ALS Association not only raised a ton of money for their cause, but they spread awareness of the disease and their mission throughout the United States and beyond.
Social media was meant to be “social.” Direct selling of your product and/or service through social media is not as effective as offering something of value to your customers. Consider these ideas when developing a social medial campaign for your business:
- Helpful tips people will want to share
(i.e. a pest control service may want to post tips on reducing mosquitos around your home, etc.)
- Entertaining videos – people love to share humor so come up with a video or series of funny, short videos that demonstrate the value of your product.
(i.e. send us a 30 second video showing why you love our product; we will post and people will have an opportunity to select their top three favorites; winners will receive a prize, etc.)
- Live streams – Facebook Live is an example of a platform where you can transmit live video streams. Consider broadcasting “live” content that is entertaining and informative. This new feature of Facebook – introduced in April 2016 – is gaining in popularity. Learn more here: https://live.fb.com/
You don’t have to be a million-dollar company to create catchy a social media campaign that reaches millions of people. It just takes one good idea to go viral.